Online Retail Sales & Marketing

I developed an online store selling advocacy apparel & accessories in 2017, to continue to push my creative development while working outside of a design role. During the pandemic, at the height of protests and beyond, I was able to fundraise over $11,000 that was donated between ACLU, NAACP, The Bail Project & United We Dream.

In the lead up to the 2020 Presidential Election, I developed a newsletter designed to provide goal setting, reminders of important deadlines, ways to navigate candidate research, and help motivate folks during a trying time.

The below are some areas of focus and success for me in navigating an online store:

  • SEO
  • Email & newsletters via Mailchimp
  • Product development
  • Graphic design for apparel & accessories
  • Social media marketing
  • Market research
  • Copywriting
  • Illustration